The preliminary figures for vehicle sales in September are out and they were not as good as the August numbers. Sales were flat for Ford Motor (NYSE: F) and sales at General Motors (NYSE: GM) were only up 1.5%. Sales at Chrysler, majority-owned by Italy's Fiat S.p.A. ADR (NASDAQOTH: FIATY.PK), motored ahead in September at a 12% rate.
The most interesting aspect of the sales figures for Detroit's Big 3 is the fact that all three companies boasted about their fast-growing sales of smaller models of passenger cars. This is almost unheard of in the United States, famous for its gas-guzzling SUVs and pickups.
General Motors said its sales of mini, small and compact cars were up 97% from the year ago period. Ford reported small car sales jumped 73% from a year ago, to a record for the past 10 years. Meanwhile, Chrysler's Dodge Dart sales rose 72% from August and sales of the Fiat 500 subcompact climbed 51% year-on-year.
These sales reports are outstanding. But does it represent the beginning of a long-term trend? Thanks to high fuel prices, is America finally moving away from driving gas guzzlers?
If so, the Big 3 automakers will have to learn to adjust. After all, with smaller cars you have smaller profit margins. That is why they largely abandoned the field to foreign competitors, concentrating instead of high-margin larger vehicles.
One way the automakers are coping with possible tighter profit margins on small cars will not make most Americans happy. They are shifting production to places like Mexico. Ford makes it Fiesta model in Mexico. Fiat manufactures its Fiat 500 for the U.S. market also in Mexico. GM should be commended though. It does manufacture the Chevrolet Sonic, the smallest passenger car mass produced in the U.S., at its plant in Lake Orion, Michigan. It copes with small profit margins by trying to shorten the supply chain by moving actually moving suppliers in-plant.
Of course, one big plus that U.S. automakers have in their corner is that they have moved toward using global platforms for the production of many of their vehicles. That is, auto manufacturers build many vehicle models atop the same architecture. So Chevy's Sonic is built on the same platform as Opel in Europe and Ford's Fiesta is built on the same platform as vehicles in Europe. This is a real cost saver in the long run for automakers.
But the question still remains whether U.S. consumers are ready to switch to smaller vehicles permanently. The answer is probably as it has always been in the past . . . no. As soon as the price of fuel starts falling again (if it ever does), Americans will rush back into driving their favorite gas guzzlers.
Right now, according to Edmonds.com, compact and subcompact cars account for 21.5% of the U.S. car market versus 24.6% for SUVs. The two numbers will likely only reverse if gasoline climbs to over $4 a gallon and stays there.
This article originally appeared on the Motley Fool Blog Network. Be sure read all of my articles for the Motley Fool at http://beta.fool.com/tdalmoe/.
Showing posts with label gm. Show all posts
Showing posts with label gm. Show all posts
Wednesday, October 10, 2012
Tuesday, September 11, 2012
New US Vehicle Fuel Standards Off Target
The Obama Administration has announced that it is adopting new rules concerning vehicles' fuel efficiency. The Administration will demand a near doubling of the Corporate Average Fuel Efficiency Standards (CAFE) by 2025. Automakers will have to improve the overall fuel efficiency of their fleet from 27.5 miles per gallon to 54.5 miles per gallon by 2025, saving the United States a supposed 2 million barrels of imported oil a day.
Also included by the Obama Administration are incentives for the introduction of natural gas-powered vehicles in addition to further incentives for both all-electric and hybrid vehicles. It remains to be seen whether these incentives for electric vehicles work any better than previous ones as electric cars have been a tough sale to the consuming public.
Automakers including General Motors (NYSE: GM), Ford (NYSE: F), Toyota Motor ADR (NYSE: TM) and Chrysler – majority-owned by Italy's Fiat S.p.A. ADR (NASDAQOTH: FIATY.PK) will all be affected by the new rules. General Motors and Ford, for example, are launching major initiatives to drop the weight of their cars, all with goal of improving their fuel economy. Toyota is developing hydrogen-powered vehicles which, if successful, will easily allow them to meet the new standard. In addition, automakers are downsizing their engines. The V8 used in cars like the Dodge Charger, in the words of Chrysler chairman Sergio Marchionne, will become “as rare as white flies”.
Eleven of the major automakers, including those mentioned above, have all publicly “endorsed” the standards put forth, perhaps happy that now these nationwide standards will avert California setting its own even tougher standards. But privately, executives at some leading automakers are warning that these new standards will distort the U.S. vehicle market and will likely not deliver the projected reductions in overall fuel demand.
The most outspoken automaker, which has not not endorsed the new fuel standards, is Germany's Volkswagen AG ADR (NASDAQOTH: VLKAY.PK). It rightly points out that initially the standards do not demand as much improvement from gas guzzlers like SUVs and pick-up trucks than from smaller cars, which are already fuel efficient. The regulations count these vehicles as 'trucks' which are subject to less stringent requirements.
This in effect penalizes companies that concentrate on passenger cars like Volkswagen. In addition, the new fuel standards may have a perverse effect on fuel consumption by having some vehicle makers pushing sales of fuel-inefficient pick-ups and SUVs at the expense of other smaller, fuel-sipping vehicles. Also companies that have fuel-saving technology such as clean diesel receive no extra credits under the rules. There are substantial credits for hybrid technology and “stop-start” technology which turns engines off even when vehicles are stopped for a moment.
Even supporters of the new regulations have their doubts about them. The vice-president of technical and regulatory affairs at Toyota Motor North America, Tom Stricker, told the Financial Times “Whether or not they will lead to the level of reductions and improvements that the regulations hope and expect is an open question.”
That is an understatement. Without tough regulations on SUVs and pick-up trucks, what is the incentive for automakers to switch to producing fuel-efficient cars or for Americans to switch away from driving their gas guzzlers? Look for sales of big Ford and GM pick-ups to continue unabated in the years ahead, albeit with smaller engines.
Also included by the Obama Administration are incentives for the introduction of natural gas-powered vehicles in addition to further incentives for both all-electric and hybrid vehicles. It remains to be seen whether these incentives for electric vehicles work any better than previous ones as electric cars have been a tough sale to the consuming public.
Automakers including General Motors (NYSE: GM), Ford (NYSE: F), Toyota Motor ADR (NYSE: TM) and Chrysler – majority-owned by Italy's Fiat S.p.A. ADR (NASDAQOTH: FIATY.PK) will all be affected by the new rules. General Motors and Ford, for example, are launching major initiatives to drop the weight of their cars, all with goal of improving their fuel economy. Toyota is developing hydrogen-powered vehicles which, if successful, will easily allow them to meet the new standard. In addition, automakers are downsizing their engines. The V8 used in cars like the Dodge Charger, in the words of Chrysler chairman Sergio Marchionne, will become “as rare as white flies”.
Eleven of the major automakers, including those mentioned above, have all publicly “endorsed” the standards put forth, perhaps happy that now these nationwide standards will avert California setting its own even tougher standards. But privately, executives at some leading automakers are warning that these new standards will distort the U.S. vehicle market and will likely not deliver the projected reductions in overall fuel demand.
The most outspoken automaker, which has not not endorsed the new fuel standards, is Germany's Volkswagen AG ADR (NASDAQOTH: VLKAY.PK). It rightly points out that initially the standards do not demand as much improvement from gas guzzlers like SUVs and pick-up trucks than from smaller cars, which are already fuel efficient. The regulations count these vehicles as 'trucks' which are subject to less stringent requirements.
This in effect penalizes companies that concentrate on passenger cars like Volkswagen. In addition, the new fuel standards may have a perverse effect on fuel consumption by having some vehicle makers pushing sales of fuel-inefficient pick-ups and SUVs at the expense of other smaller, fuel-sipping vehicles. Also companies that have fuel-saving technology such as clean diesel receive no extra credits under the rules. There are substantial credits for hybrid technology and “stop-start” technology which turns engines off even when vehicles are stopped for a moment.
Even supporters of the new regulations have their doubts about them. The vice-president of technical and regulatory affairs at Toyota Motor North America, Tom Stricker, told the Financial Times “Whether or not they will lead to the level of reductions and improvements that the regulations hope and expect is an open question.”
That is an understatement. Without tough regulations on SUVs and pick-up trucks, what is the incentive for automakers to switch to producing fuel-efficient cars or for Americans to switch away from driving their gas guzzlers? Look for sales of big Ford and GM pick-ups to continue unabated in the years ahead, albeit with smaller engines.
Monday, August 6, 2012
Electric Cars Looking for a Spark
The idea of electric cars has been around for more than a century. In fact, an electric vehicle held the vehicular land speed record until 1900. Henry Ford bought his wife two electric vehicles in the early 1900s. But the costs and the technology have never been just right in order to produce electric vehicles for the mass market.
That was all supposed to change with the introduction of the latest generation of electric vehicles and hybrids. After billions of dollars worth of investments by the auto industry and subsidies from many governments around the world, these vehicles are hitting the showrooms in mass. The only problem is that consumers are steering away from them, particularly all-electric vehicles, in droves.
According to LMC Automotive, roughly 50,000 electric vehicles and hybrids have been sold in the first half of 2012 in the world's major automotive markets. Those markets tracked by LMC include the United States, China and Europe. That figure is well below expectations the industry had for these type of vehicles.
Pure electric vehicle sales seem to need a spark. For example, General Motors (NYSE: GM) had expected to sell about 45,000 of its Chevy Volts this year. But bad publicity has kept sales down, with GM selling a mere 8,817 Volts (a gain of 22% from last year) in the first half of 2012. Sales for the all-electric Leaf from Nissan ADR (NASDAQOTH: NSANY) have been disappointing this year too and have trailed those of the Volt the past several months in the U.S.
On the plus side, hybrids seem to be doing better. The Prius from Toyota Motor ADR (NYSE: TM) have moved away from being a niche car. In the first quarter of 2012 it became the world's third best-selling car with sales of 247,230 cars trailing only the Toyota Corolla at 300,800 vehicles and the Focus from Ford Motor (NYSE: F) at 277,000 vehicles. Sales for even the Prius, however, have fallen back since. By the way, Ford says it will launch this fall the C-MAX Energi to compete directly with Toyota's Prius on price and performance.
So the main problem with the next generation of personal transportation seems to be centered in the all-electric vehicles segment. Why? Most industry analysts point to several factors including performance, comfort levels, improved mileage by internal combustion engine vehicles (Ford's EcoBoost, for example) and most importantly, price. Despite generous government subsidies, electric cars still cost much more than their hydrocarbon-fueled counterparts.
Even some of the major car companies remain skeptical of all-electric cars. Bill Reinert, Toyota's U.S. manager for advanced technology told Reuters “The expectations have always too high for electric cars.” Chrysler, now 61.8 percent owned by Italy's Fiat S.p.A. ADR (NASDAQOTH: FIATY), is another skeptic. Its head Sergio Marchionne has killed plans for a Chrysler electric car. He said a year ago that his company loses $10,000 or more on every Fiat 500 Electric it produces.
Auto industry analysts also remain downbeat on the future of the electric car. PricewaterhouseCoopers Autofacts estimates pure electric vehicles will make up only 1 percent of of the global car market by 2017. Edmunds.com says electric vehicles and hybrids will make up a mere 1.5 percent of the U.S. market by 2017. Its senior green car editor, John O'Dell, describes conditions for electric vehicles this way “It's going to be a slow slog”.
Of course, for every pessimist there is an optimist. GM has made the Volt the centerpiece of its efforts to take the title away from Toyota as the world's greenest automaker. Nissan's CEO Carlos Ghosn is unabashedly the most outspoken proponent of the electric car. He estimates that pure electric vehicle sales (including Nissan's Leaf) will make up 10 percent of the industry's global sales by 2020. It remains to be seen whether he and GM will be proved to be correct or the more cautious approach taken by Toyota and Fiat is the proper one.
This article was originally written for the Motley Fool Blog Network. Make sure to read mt daily articles for the Motley Fool at http://blogs.fool.com/tdalmoe/.
That was all supposed to change with the introduction of the latest generation of electric vehicles and hybrids. After billions of dollars worth of investments by the auto industry and subsidies from many governments around the world, these vehicles are hitting the showrooms in mass. The only problem is that consumers are steering away from them, particularly all-electric vehicles, in droves.
According to LMC Automotive, roughly 50,000 electric vehicles and hybrids have been sold in the first half of 2012 in the world's major automotive markets. Those markets tracked by LMC include the United States, China and Europe. That figure is well below expectations the industry had for these type of vehicles.
Pure electric vehicle sales seem to need a spark. For example, General Motors (NYSE: GM) had expected to sell about 45,000 of its Chevy Volts this year. But bad publicity has kept sales down, with GM selling a mere 8,817 Volts (a gain of 22% from last year) in the first half of 2012. Sales for the all-electric Leaf from Nissan ADR (NASDAQOTH: NSANY) have been disappointing this year too and have trailed those of the Volt the past several months in the U.S.
On the plus side, hybrids seem to be doing better. The Prius from Toyota Motor ADR (NYSE: TM) have moved away from being a niche car. In the first quarter of 2012 it became the world's third best-selling car with sales of 247,230 cars trailing only the Toyota Corolla at 300,800 vehicles and the Focus from Ford Motor (NYSE: F) at 277,000 vehicles. Sales for even the Prius, however, have fallen back since. By the way, Ford says it will launch this fall the C-MAX Energi to compete directly with Toyota's Prius on price and performance.
So the main problem with the next generation of personal transportation seems to be centered in the all-electric vehicles segment. Why? Most industry analysts point to several factors including performance, comfort levels, improved mileage by internal combustion engine vehicles (Ford's EcoBoost, for example) and most importantly, price. Despite generous government subsidies, electric cars still cost much more than their hydrocarbon-fueled counterparts.
Even some of the major car companies remain skeptical of all-electric cars. Bill Reinert, Toyota's U.S. manager for advanced technology told Reuters “The expectations have always too high for electric cars.” Chrysler, now 61.8 percent owned by Italy's Fiat S.p.A. ADR (NASDAQOTH: FIATY), is another skeptic. Its head Sergio Marchionne has killed plans for a Chrysler electric car. He said a year ago that his company loses $10,000 or more on every Fiat 500 Electric it produces.
Auto industry analysts also remain downbeat on the future of the electric car. PricewaterhouseCoopers Autofacts estimates pure electric vehicles will make up only 1 percent of of the global car market by 2017. Edmunds.com says electric vehicles and hybrids will make up a mere 1.5 percent of the U.S. market by 2017. Its senior green car editor, John O'Dell, describes conditions for electric vehicles this way “It's going to be a slow slog”.
Of course, for every pessimist there is an optimist. GM has made the Volt the centerpiece of its efforts to take the title away from Toyota as the world's greenest automaker. Nissan's CEO Carlos Ghosn is unabashedly the most outspoken proponent of the electric car. He estimates that pure electric vehicle sales (including Nissan's Leaf) will make up 10 percent of the industry's global sales by 2020. It remains to be seen whether he and GM will be proved to be correct or the more cautious approach taken by Toyota and Fiat is the proper one.
This article was originally written for the Motley Fool Blog Network. Make sure to read mt daily articles for the Motley Fool at http://blogs.fool.com/tdalmoe/.
Monday, June 11, 2012
Social Media and the Automakers
Automakers are finding it difficult to decide where to spend their advertising budget dollars to get the most bang for the buck. Take General Motors (NYSE: GM) for example whose $4.47 billion ad budget remains unchanged from the 2011 budget. Among the ad decisions it made, GM decided to skip advertising during the last Super Bowl (with 111 million viewers), but is a major sponsor of this year's upcoming Summer Olympics on the NBC networks.
It not long ago decided to pull paid ads from Facebook (Nasdaq: FB). The move to pull ads from Facebook, despite its 900 million members, highlighted something that new investors to the social media giant are finding out about the hard way with its falling stock price. There is yet little consensus in the ad industry as to what sort of return companies will get by advertising on Facebook.
So until that consensus emerges, some firms like GM will opt to not advertise there. Advertisers like GM are still coming to grips trying to understand the more interactive platforms – social media and mobile devices – and will not commit to Facebook and Twitter until there is a definitive way to measure the success of an ad campaign.
Investors should not freak out though as this is really nothing new. In the last century, advertisers were also reluctant to begin advertising on the new forms of media such as the television and the radio until they became better established.
Where GM and the other automakers spend their ad dollars is a high stakes game for media companies, both new and traditional such as the television networks. Why? Because no other sector spends more on advertising than the automotive sector which spent a full 17 percent of all the US advertising dollars last year, according to Kantar Media.
Many of those dollars went to the TV networks such as the number one network, CBS Corporation (NYSE: CBS), although the numbers are slowing drifting downwards for the networks. Automobile companies are expected to allocate 39.6 percent of their ad budgets to TV this year. This compares to 41.4 percent last year and 42.3 percent in 2010.
That gradual downward trend for firms like CBS is due to the rise of non-traditional media outlets like Facebook. Global ad revenue at Facebook will top $5 billion in 2012, up from $3.15 billion last year. Mobile ad spending in the US is expected to jump from $1.45 billion in 2011 to more than $10 billion by 2016, says research firm eMarketer.
This change in the allocation of ad budgets has been led by other industries, but it seems the automobile industry (despite the GM-Facebook parting) is catching up. In fact Ford Motor (NYSE: F) took a jab at GM after it made the announcement to drop Facebook advertising. Ford tweeted “It's all about the execution.” Ford went on to say that its Facebook ads are effective since they are combined with engaging content and innovation.
Overall online ad spending is forecast by ZenithOptimedia to climb by 16 percent this year. However, automakers will spend $11.9 billion of their total $30.9 billion advertising budgets online in 2012, up 39 percent from last year, according to Borrell Associates. This shift to online media only makes sense for the automakers. Think about the shift in how consumers purchase vehicles today who gather much of their information and comparison shops for cars online.
The macro trend of shifting to online advertising by the auto industry and others will continue in a big way. The only question facing investors in companies such as Facebook will be how much you are willing to pay for such growth in their ad revenues?
This article was originally written for the Motley Fool Blog Network. Make sure not to miss any of my daily articles for the Motley Fool by going to http://blogs.fool.com/tdalmoe/.
It not long ago decided to pull paid ads from Facebook (Nasdaq: FB). The move to pull ads from Facebook, despite its 900 million members, highlighted something that new investors to the social media giant are finding out about the hard way with its falling stock price. There is yet little consensus in the ad industry as to what sort of return companies will get by advertising on Facebook.
So until that consensus emerges, some firms like GM will opt to not advertise there. Advertisers like GM are still coming to grips trying to understand the more interactive platforms – social media and mobile devices – and will not commit to Facebook and Twitter until there is a definitive way to measure the success of an ad campaign.
Investors should not freak out though as this is really nothing new. In the last century, advertisers were also reluctant to begin advertising on the new forms of media such as the television and the radio until they became better established.
Where GM and the other automakers spend their ad dollars is a high stakes game for media companies, both new and traditional such as the television networks. Why? Because no other sector spends more on advertising than the automotive sector which spent a full 17 percent of all the US advertising dollars last year, according to Kantar Media.
Many of those dollars went to the TV networks such as the number one network, CBS Corporation (NYSE: CBS), although the numbers are slowing drifting downwards for the networks. Automobile companies are expected to allocate 39.6 percent of their ad budgets to TV this year. This compares to 41.4 percent last year and 42.3 percent in 2010.
That gradual downward trend for firms like CBS is due to the rise of non-traditional media outlets like Facebook. Global ad revenue at Facebook will top $5 billion in 2012, up from $3.15 billion last year. Mobile ad spending in the US is expected to jump from $1.45 billion in 2011 to more than $10 billion by 2016, says research firm eMarketer.
This change in the allocation of ad budgets has been led by other industries, but it seems the automobile industry (despite the GM-Facebook parting) is catching up. In fact Ford Motor (NYSE: F) took a jab at GM after it made the announcement to drop Facebook advertising. Ford tweeted “It's all about the execution.” Ford went on to say that its Facebook ads are effective since they are combined with engaging content and innovation.
Overall online ad spending is forecast by ZenithOptimedia to climb by 16 percent this year. However, automakers will spend $11.9 billion of their total $30.9 billion advertising budgets online in 2012, up 39 percent from last year, according to Borrell Associates. This shift to online media only makes sense for the automakers. Think about the shift in how consumers purchase vehicles today who gather much of their information and comparison shops for cars online.
The macro trend of shifting to online advertising by the auto industry and others will continue in a big way. The only question facing investors in companies such as Facebook will be how much you are willing to pay for such growth in their ad revenues?
This article was originally written for the Motley Fool Blog Network. Make sure not to miss any of my daily articles for the Motley Fool by going to http://blogs.fool.com/tdalmoe/.
Thursday, January 19, 2012
Electric Vehicle Sales in Neutral
The latest generation of electric cars came to life thanks to two factors – higher fuel prices and the development of advanced lithium-ion batteries with the ability to power cars over longer distances, around 100 miles.
However, sales of these latest models of electric vehicles have failed to show much spark. Not really surprising considering that hybrid vehicles, with both a lithium-ion battery and a conventional engine, have grabbed only a 2.3% market share in the United States since first becoming available over a decade ago.
In their first full year of sales, both the Volt from General Motors (NYSE: GM) and the Leaf from Nissan Motor ADR (OTC: NSANY) have come in below even the modest expectations of 30,000 vehicles sold combined.
Slow sales for these electric vehicles were attributed to supply bottlenecks and still too high prices, despite government subsidies.
Of course, in the case of General Motors, it did not help that their batteries caught fire shortly after undergoing crash tests. But even before then, GM reported that it would not meet its modest target of selling 10,000 Volts in 2011.
Nissan is doing better with its Leaf car than GM is with Volt. The company sold 20,000 vehicles through November which was just slightly below company expectations. Nissan did this despite having to overcome problems caused by the earthquake and tsunami in Japan last year.
The company is optimistic enough for 2012 that it said it will produce 40,000 Leafs this year. Its CEO Carlos Ghosn remains the industry's strong proponent. He continues to maintain that his company will sell 1.5 million electric cars annually by 2016 and he believes electric vehicles will make up 10% of the global market within a decade.
However, others are not as optimistic as Mr. Ghosn. PricewaterhouseCoopers estimates that all-electric vehicles will make up a mere 1% of the global car market in 2017. Pike Research says they will account for 3% of the global market in 2017. JD Power believes that these cars will make up only 3% of the global market a decade from now.
The main sticking point with all-electric vehicles seems to be price, according to the latest report from Pike Research. Other negatives for all-electric vehicles pointed out in the report include a limited driving range and unproven battery technology.
All three points are valid, especially price. The Volt and the Leaf, even after sizable government subsidies, still sell for nearly double the price of internal combustion engine cars.
The report also pointed out there is no first-mover advantage for GM and Nissan. People surveyed by Pike said they were more likely to buy an electric car from Toyota Motor ADR (NYSE: TM), Ford (NYSE: F) and Honda Motor ADR (NYSE: HMC) ahead of GM and Nissan.
What most likely will happen is that consumers will buy an electric vehicle from whatever company gives them one at a reasonable price and with a longer driving range.
But that may have wait until the next-generation of battery power for electric vehicles comes out within a few years.
Then when these vehicles are mass produced, we will get a true reading of who the winners will be in this industry, if any.
This article was originally writtern for the Motley Fool Blog Network. You can find all of my daily articles for the Motley Fool at http://blogs.fool.com/tdalmoe/
However, sales of these latest models of electric vehicles have failed to show much spark. Not really surprising considering that hybrid vehicles, with both a lithium-ion battery and a conventional engine, have grabbed only a 2.3% market share in the United States since first becoming available over a decade ago.
In their first full year of sales, both the Volt from General Motors (NYSE: GM) and the Leaf from Nissan Motor ADR (OTC: NSANY) have come in below even the modest expectations of 30,000 vehicles sold combined.
Slow sales for these electric vehicles were attributed to supply bottlenecks and still too high prices, despite government subsidies.
Of course, in the case of General Motors, it did not help that their batteries caught fire shortly after undergoing crash tests. But even before then, GM reported that it would not meet its modest target of selling 10,000 Volts in 2011.
Nissan is doing better with its Leaf car than GM is with Volt. The company sold 20,000 vehicles through November which was just slightly below company expectations. Nissan did this despite having to overcome problems caused by the earthquake and tsunami in Japan last year.
The company is optimistic enough for 2012 that it said it will produce 40,000 Leafs this year. Its CEO Carlos Ghosn remains the industry's strong proponent. He continues to maintain that his company will sell 1.5 million electric cars annually by 2016 and he believes electric vehicles will make up 10% of the global market within a decade.
However, others are not as optimistic as Mr. Ghosn. PricewaterhouseCoopers estimates that all-electric vehicles will make up a mere 1% of the global car market in 2017. Pike Research says they will account for 3% of the global market in 2017. JD Power believes that these cars will make up only 3% of the global market a decade from now.
The main sticking point with all-electric vehicles seems to be price, according to the latest report from Pike Research. Other negatives for all-electric vehicles pointed out in the report include a limited driving range and unproven battery technology.
All three points are valid, especially price. The Volt and the Leaf, even after sizable government subsidies, still sell for nearly double the price of internal combustion engine cars.
The report also pointed out there is no first-mover advantage for GM and Nissan. People surveyed by Pike said they were more likely to buy an electric car from Toyota Motor ADR (NYSE: TM), Ford (NYSE: F) and Honda Motor ADR (NYSE: HMC) ahead of GM and Nissan.
What most likely will happen is that consumers will buy an electric vehicle from whatever company gives them one at a reasonable price and with a longer driving range.
But that may have wait until the next-generation of battery power for electric vehicles comes out within a few years.
Then when these vehicles are mass produced, we will get a true reading of who the winners will be in this industry, if any.
This article was originally writtern for the Motley Fool Blog Network. You can find all of my daily articles for the Motley Fool at http://blogs.fool.com/tdalmoe/
Subscribe to:
Posts (Atom)
Posts
